Made in the West Film Festival 2023

A pitched visual identity concept for the 2023 Made in the West Film Festival. This campaign theme “New Worlds”, saw the concept of an astronaut in outer space holding an orb bursting with new ideas and light, symbolic of the discovery and creation of new ideas within Western Sydney.  

For this brief, I designed an intergalactic delivery driver, named Atlas, to reflect the hardworking creatives making and delivering these new ideas to audience. I aimed to communicate an overall narrative within the illustration, as Atlas is embarking on an exciting new adventure through space.